The New Balance 550 Gets Treated With "LA Rams" Team Hues

Promoting the Los Angeles-based NFL team.

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Following the reveal of the “Pine Green” colorway, Boston-based imprint New Balance is preparing to debut several 550 colorways across 2023. Several renditions are already on our watchlist, including the field-ready “LA Rams” edition.

The Los Angeles-based NFL team now receives its own team-inspired colorway, featuring a classic white leather base and vibrant accents throughout. The former hue runs through the mudguards, toe boxes, tongues, medials, and heel counters, contrasted by yellow profile “N” logos adorned with navy perimeters.

The ankle areas boast yellow mesh underpinnings, while blue leather trimmings sit on top. Staple New Balance branding is printed at the rears alongside further touches that hit the tongues, forefoot sections, and tongues. Pale blue hints land beneath the laces and plastic heel plaques, completing the pair with white midsoles and two-toned rubber outsoles.

Take a closer look at the New Balance 550 “LA Rams” in the gallery above. The model is expected to drop via New Balance and select retailers later this year for $110 USD.

In other news, adidas Originals unveils its all-new Torsion Super silhouette.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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