The New Balance 550 “Incense” is Subtly Smoked

Featuring smoked canvas panels throughout.

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Following the reveal of the USA-Inspired Tri-Color “Suede Pack,” New Balance’s popular 550 silhouette is preparing to dominate the new year, with several colorways scheduled to hit shelves in the coming months. To continue the previous, an all-new “Incense” colorway is set to arrive later this year.

The toned-down rendition is smoked to perfection, boasting an all-over canvas construction decked out in several tones of grey. The silhouette sees sizzling light grey underlays that flawlessly hit the toe boxes and rears, while the perforated medial panels and heel counters feature diverse New Balance branding in a slightly darker tone.

Finally, suede profiles add a dash of contrast, fashioned with white “N” logos set apart by black perimeters. Darkened accents complete the uppers, basketball-inspired labels adorn the tongues, and two-toned rubber sole units integrate lilac touches.

Take a closer look at the New Balance 550 “Incense” above. The kicks are expected to drop via New Balance and select retailers later in 2023 for $110 USD.

In other news, LaMelo Ball celebrates the Lunar New Year with Puma MB.02 “Jade.”

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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