Element’s Nature-Inspired SS23 Collection Comes Rooted in Style Accessibility

Introducing new staple pieces dubbed “Future Classics”.

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Following its 30th year of crafting skate-meets-outdoor garments, Element is back with a multi-functional new season collection. The arrival of Spring/Summer 2023 heralds a new focus for the brand, exploring the timeless silhouettes that form the foundations of their garment ranges.

With the key vision being to create garments that are both functional and a means of self-expression, the collection is built on wardrobe staples, designed around Element’s most versatile and lived-in styles. The pieces are propelled to the modern-day, reworked new technical fabrics and treatments to create the “Future Classics.”

Staying true to their seasonal segmentation, the new range is divided into sub-collections focused around the elements of wind, water, fire and earth. The garments in each range takes design inspiration from their natural properties and aesthetics. While on the production side, the brand continues its efforts to lightening its environmental impact with an increase in the use of recycled and organically sourced fabrics and materials.

On a selection of T-shirts and wovens, Japanese artist Tetsunori Tawaraya and Miami-based cartoonist Gabriel Alcala combine their mystical styles with neon tones, while an official partnership with the US Forest Service’s Smokey Bear campaign shines a light on human-caused wildfires with its series of graphic tops and accessories. A unique project with French artist Ronan Le Creurer naturally leans towards the element of wind as he collaborates with the brand on a flying jacket, incorporating the geometric shapes of his lofty sculptures.

Take a closer look at Element’s SS23 range in the lookbook above. You can shop the new collection via its website and global stores now.

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Angelee Kholia Creative Editor

Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK’s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.

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