Kevin Abstract Steps Behind the Lens for Holiday’s New “MELTDOWN” Lookbook

Delivering a fiery glimpse into partner Nick Holiday’s brand offerings for FW22.

Fashion
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Always on the verge of creativity and distinguished visuals, Kevin Abstract has built a name for himself – in and out of music – when it comes to aesthetics. As he continues to push the envelope forward for the next generation, he’s stepped behind the lens for Holiday’s new “MELTDOWN” Lookbook, delivering a fiery glimpse into partner Nick Holiday’s brand offerings for Fall/Winter 2022.

Being distributed in a four-part series, the brand’s new offering includes an assortment of blazing T-shirts, hoodies, sweats and accessories. Colorways are comprised of red, black, orange, white and green – with lookbook photography from Abstract, and creative direction (and styling) from Holiday.

The new season lookbook contains molten images of a face-covered figure surrounded by and interacting with fire, as different clothing ensembles are shown to emphasize the collection’s wearability. Additionally seen is a white tee with color block lettering (similar to eBay’s colorful font), depicting a lowercase “hldy” logo with the phrase “now selling globally” captured beneath it. Contrastingly, a lime green tee contains the phrase “I Illegally Downloaded This T-Shirt,” while a black sweatshirt contains a mash-up state and brand name graphic depicted as “OKLAHOLIDAY.”

More information on the new FW22 Holiday drop, along with item prices, can be found on the brand’s website.

In other fashion news, Ib Kamara’s Off-White™ debut challenged societal notions for SS23.

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