Bisso & L'Original Join Diadora to Create the V7000 "Made in Italy"
Drawing inspiration from breakdancing and sound systems.
Diadora continues to expand its growing list of collaborators with a new project featuring contributions from Belgian sneaker store L’Original and sneaker fanatic Selecta Bisso. Together, the three pay homage to the slogan “every day with strong intensity and passion” as L’Original’s Frank and Bisso reflected on their past. Frank’s input stems from his childhood exploration of the arts – from clothes to graffiti to dance whereas Bisso considered his involvement with sound systems and carrying vinyl around in boxes. To illustrate their collaborative story, Diadora presented the V7000 as the canvas of choice.
Named the “Made in Italy” colorway, this detail-packed makeover includes a color palette that connects to both histories. The “Curry” and “Emerald Green” shades combine with a camo print to create a true ’90s look that resonates with each background. With a mixed material upper composed of these elements, branding touches down on the Diadora branded tongue, V7000 branded lateral and embroidered heel logos of L’Original on the left shoe and Selecta Bisso on the right.
The Bisso x L’Original x Diadora V7000 “Made in Italy” launches September 15 with only 250 pairs releasing across the world in select retailers.
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Elsewhere in the world of footwear, Dime and Vans have reconnected to take on the Vans Half Cab ‘92 with an “Oxford Tan” colorway.
