YCMC Announces an Exclusive New Balance 990v3 Colorway
The Baltimore-based retailer opts for a neutral-toned ensemble.
One pro for being a retailer that’s been in the sneaker game for long enough is that it’ll sometimes have the luxury to participate in collaborative projects and receive exclusive products. One example is YCMC — a retailer that’s based out of Baltimore, Maryland — which often partners up with New Balance to release special colorways. We’ve previously seen the duo link up to produce 992 and 990v5 iterations, and now they’ve reunited to create a minimalistic 990v3.
Brighter neutral tones sit front and center of this latest installment. The buttery pig suede overlays that are planted along the front, quarters and heels are dialed to a crispy “Nimbus Cloud” hue while the mesh underlays and overlays that are stationed on the toe boxes and collars contrast in “Kool Grey.” The simplistic palette is a nod to the original 990v3’s signature grey makeup, but it’s been slightly tweaked to be extremely versatile.
Peep a further look at the pair in-depth in the gallery above, and note that YCMC is set to release these on August 25 in men’s and grade school sizes. Retail for the adult pair is set at $195 USD while the grade school pairs will cost $170 USD.
In other news, the New Balance “Navy/Castlerock” 990v2 is slated to drop on August 25.
