The American Red Cross has launched a new program titled Drop for Drop in partnership with Eric Emanuel, New York Sunshine and Warren Lotas. The new pro-bono program was created to combat blood supply shortage by enlisting a new generation of blood donors.
By enlisting the three streetwear designers, the initiative is offering custom, limited-edition designs to participants of its upcoming blood drives in New York City and Los Angeles. Featuring, Emanuel’s signature mesh shorts, a t-shirt from New York Sunshine and a graphic t-shirt from Lotas, all of the exclusive merchandise is being offered for free for donors. Appearing in shades of red, white and black, each item connects the respective brand’s signature design with imagery in support of blood donation.
The first release for Drop for Drop is slated for August 4 and 5 in New York City with Eric Emanuel. The next drop is slated for August 11 in Los Angeles with a second drop from Emanuel, alongside t-shirts from New York Sunshine and Warren Lotas. For more information about how to make an appointment for the blood drives, visit The American Red Cross website.
Check out the gallery above for a look at the limited-edition merchandise.
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