London vintage designer store Dukes Cupboard has debuted its cap collaboration with New Era. Known for being the exclusive baseball cap supplier for the Major League, New Era has a storied history in sports that dates back over 100 years.
The front of the cap is embroidered with “DKS,” while the back reads “so far so good,” a reference to the ten years since Dukes was launched as a market stall. The side of the cap features a Dukes Cupboard paint brush and palette patch reading “since 2012.”
For the partnership, freelance creative Joe Marshall photographed the cap in its studio located downstairs from the main shop. Other stills were taken from a video of artist Seapa painting while wearing the cap, which will be released next week.
The cap will premiere on Friday, August 26 online and in-store at Dukes. New Era will have an embroidery machine at the event for personal customisation and DJ MK will be spinning tunes to celebrate the launch.
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14 Ingestre Pl
London W1F 0JQ
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