REVERSIBLE Launches New Marketplace Connecting People to the Fashion World

Simplifying the online shopping experience.

Fashion
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Merging the connectivity of social media with the accessibility of online shopping, REVERSIBLE looks to revolutionize the e-commerce experience with its new digital marketplace. Boasting three key functions, the platform unites brands and retailers to make endless searching a thing of the past.

Collaborating with a range of global retailers, REVERSIBLE’s “Omni-Channel Retail Aggregation” service sees over 100 stockists integrated into its app. As well as having a buy/ask function for users to buy products and keep track of demand, it uses AI technology exclusive to the platform to scan its partner’s websites seamlessly allowing shoppers to compare prices, information and delivery rates all in one place.

With REVERSIBLE’s commitment to promoting a circular future in fashion, the platform’s “Marketplace” service connects vintage retailers and individual resellers to buyers around the world without fees. Assisting the journey of preloved goods and sought-after grails, the patented Measurable™ function can be used to digitally measure garments to get the perfect fit.

Lastly, the “REVERSIBLE Ensemble™” feature brings together social sharing into the retail buying realm. Aiming to build a community of fashion enthusiasts, users are able to share their fits on the channel, accurately tag the products they’re wearing and provide in-depth reviews of their favorite pieces to ignite conversation between like-minded people.

For more information and to join the REVERSIBLE community, be sure to check out the website or download the app from the Apple App Store and Google Play.

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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