Bephies Beauty Supply Reimagines the Air Jordan 7
Featuring Nike Air Huarache elements.
Furthering its women’s focus, Jordan Brand has tapped Bephies Beauty Supply, founded by Union Los Angeles co-owner Beth “Bephie” Gibbs, to reimagine the Air Jordan 7. The Bephies Beauty Supply x Air Jordan 7 SP set to release later this year will celebrate the iconic footwear model’s 30th Anniversary.
Founded in 2020, Bephies Beauty Supply stands as a women’s-focused streetwear label that aims to build a community in support of women of color and LGBTQ+ creatives. BBS’ push has served to highlight an emerging view of beauty and fashion through an inclusive lens.
Centered around a bold mix of “Sanddrift/Malt/Turf Orange/Peach Cream,” the women’s exclusive Bephies Beauty Supply x Air Jordan 7 SP outfits the court model with interior mesh booties. The updated inner comes with drawstring toggle securing systems that works with the traditional lacing.
Aside from the Jumpman motifs on the booties, branding comes in the form of embroidery at the toe, mini Swooshes, “AIR JORDAN” marked Nike Air Huarache TPU heel tabs, rubberized badges at the rear and printed insoles. Elevating the shoe are semi-translucent sole units.
Priced at $210 USD, the Bephies Beauty Supply x Air Jordan 7 SP is expected to release August 25.
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