Bamford London x G-SHOCK Set To Drop New DW-6900 Triple Blue

The watch goes on sale next week.

Watches
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Bamford London and G-SHOCK have revealed a new black and blue DW-6900 dropping next week.

The DW-6900BWD-1ER BAMFORD is the second collaborative watch from Bamford London and G-SHOCK, with the first, a reimagining the original 5600 model, selling out in three minutes in 2020.

The new watch serves as a canvas for Bamford London’s new “triple blue concept” using three different shades Bamford’s signature aqua blue.

“It is amazing to be working with G-SHOCK on another timepiece,” says George Bamford. “In 2020 we released our first collaboration and we have been eager to do another ever since. The 6900 model holds personal significance to me as it’s the first G-Shock I owned. I love seeing the different shades of our Bamford aqua blue throughout the design and our blue on the iconic ‘G’ symbol backlight button is a special moment.”

The watch is presented in Orchid-shaped packaging exclusively in the UK and via retailers Dover Street Market, KITH and Hodinkee.

The first place to buy the DW-6900BWD-1ER BAMFORD is G-SHOCK’s Carnaby Street store on July 18, followed by the online release on July 20, priced £149 GBP (approximately $176 USD).

Elsewhere in watches, Ryan Gosling joins TAG Heuer as brand ambassador.

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