Earlier this year, Netflix announced plans to launch a more affordable ad-supported tier in the hopes of compensating for its dropping subscription numbers, and now the streaming company has announced a partnership with Microsoft to make this happen. Announcing the news in a blog post, Netflix says it’ll be leveraging the tech giant’s advertising platform and network of clients to provide cheaper access for those who wish to subscribe to its streaming service but aren’t looking to spend too much.
While no details have been provided around exactly how these ad-supported tiers will work, it’s likely the model will look similar to that of YouTube, which showcases ads at the beginning, end, and sometimes in the middle, of videos.
“Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering,” Netflix wrote. “More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members. It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers.”
There’s currently no precise launch date yet for the new ad-supported tiers, so those interested should stay tuned for more updates to come.
In other related news, a docuseries about David Beckham is currently in the works at the streaming giant.