For the third chapter of Y-3‘s “20 Years: Re-Coded” narrative, which brought about a debut campaign capturing the legacy of Zinedine Zidane and a second installment centering around the idea of “Transformative Optimism,”
Highlight apparel pieces include fleece varsity-style jackets with bright orange leather sleeves and collar flaps, pullovers featuring football crest logos and team sponsor graphics, wide-leg track pants, paneled puffer vests, and a range of different sports tights. Footwear introductions come in the central colors of white, black and orange, incorporating new colorways of the Y-3 Hokori III, the Y-3 Ultraboost 22, the classic Y-3 Qasa High, and a debut take on the adidas Gazelle.
“Featuring a carefully chosen cast of rebellious figures, the models recode sporting movement as an artistic expression through explosively choreographed gestures. Warm lighting, meanwhile, is expressed through a digital backdrop composed of two different shades of orange and a nostalgic pastel blue, which come together to reference a sun at dawn,” writes Y-3 in a press release. “The result – a flood of luminescence that is at once an allusion to Y-3’s emergent beginnings and an ode to the brand’s original color.”
Look for the Y-3 Chapter 3: Memories of Orange collection to release on the adidas Y-3 website and stores as well as select retailers on July 15.
Elsewhere in fashion, Stüssy Eyegear returns with three summer-ready sunglasses.