Justin Bieber and Tim Hortons to Launch Biebs Brew

All three Timbiebs flavors will also be returning to stores.

Food & Beverage
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Justin Bieber and Tim Hortons are back with another team up on one of his favorite beverages. The first part of the collaboration saw the Canadian singer put a spin on his favorite Timbits treats. This time, Bieber is focusing on bringing a new rendition to the cup of joe for the second part of the collaboration.

Bieber has worked together with Tim Hortons to develop a new flavor of cold brew that indulges the sweet tooth with a hit of cream French Vanilla. To ensure the bold and smooth flavor, the Arabica beans are steeped for 16 hours and served ice cold with the new flavoring. In the press release, Bieber discusses the new French Vanilla flavor and his decision to work on a second collaboration with the iconic Canadian coffee house, “We couldn’t stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month. Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”

All three original Timbiebs flavors including, Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavors, will be returning to Tim Hortons restaurants in Canada in the United States this summer. Across the U.S., the Timbiebs merchandise will also be made available for purchase in limited quantities.

Starting on June 6, guests will be able to try the Biebs Brew in-store as well as the original Timbiebs flavors across Canada and the U.S.

In other F&B news, Rice Krispies Treats captured the magic of homemade sweets with new cinnamon sugar flavor.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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