Taylor Bennett Drops New Limited-Edition “Be Yourself” Capsule Collection With Champion

Independent music artist Taylor Bennett teams up with Champion Athleticwear for the debut of its “Be Yourself, Be A Champion” capsule collection and lookbook campaign.

The Bennett x Champion collection is an all-inclusive and all-gender approach that features a range of T-shirts, hoodies, sweatshirts and shorts. Key options include a pair of blue and red mesh gym shorts, a dark grey logo pullover and a white logo hoodie. Champion’s iconic “C” logo appears at the corner of items, while the “BY” logo phrase appears centered in multi-color block letters on others.

Additionally using a colorful handful of balloons as a design motif – evocative of Bennett’s 2018 Be Yourself EP album cover art – the limited-edition collaboration places the graphic array at the heart of a white tee and black tee design.

To buffer the collab, Bennett will embark upon a US college tour to promote the collection along with his new single “Fall Short” and new album “Coming of Age.” The tour will travel between Ohio, California, New York, Chicago and other cities.

Discussing the inspiration behind the new capsule collab along with his stance on music, the Chicago-based multi-genre Bennett says, “I think there’s a lot of people — in the music community, especially in hip-hop — that don’t feel okay with being themselves, that feel like being different is to be wrong. I’ve never shared that belief.”

Further promoting Bennett’s initiative, his Grammy award-winning older brother, Chance the Rapper, agreed to be a model for the collection, and appears in the campaign lookbook – alongside other models – wearing the dark grey “BY” sweatshirt and white “BY” hoodie.

The Taylor Bennett x Champion Athleticwear “Be Yourself, Be A Champion” capsule collection is available online now, and more information on Bennett can be found on his website.

In other fashion news, emerging menswear brand le PÈRE launches with an aim to re-contextualize fashion.