Emerging Menswear Brand le PÈRE Launches With an Aim to Re-Contextualize Fashion

As a new brand, it will partner with creatives to help amplify talent.

Fashion
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As a French translation for “the father,” new men’s label le PÈRE brings that definition to life via its debut ready-to-wear collection and incubator program designed to help amplify the talent of rising creatives.

For Spring/Summer 2022, le PÈRE presents a collection with fine artistry and a luxe hand-feel to its fabrications. Items include stonewashed denim, contrast color hoodies, carpenter-style trousers, and branded T-shirts and sweatshirts. Utilizing a palette of primary colors – including orange, blue and green – the brand has set a mood of nostalgia with its look book that features models in a pared-down, at-home environment.

Also included in the collection are digitized graphic prints that appear on key items such as long sleeve tees and shorts. To buffer the brand’s mission to be “a canvas for creatives to express their work through clothing,” le PÈRE will institute a “Quartier” of creators that includes musicians, illustrators, designers, and others, to interpret the brand’s ethos and, in-turn presents their vision of the brand to the world.

First up on the brand’s roster of collaborators is photographer Duane Michals, art director Faysal Matin and creative director Henock “HK” Sileshi. And with the title of its SS22 collection being “Another Version of Myself,” the brand aims to re-contextualize fashion by exploring the juxtaposition of masculinity, youth, and streetwear culture – with each item produced in limited quantity (in Italy and across Europe), with fabrics developed from high-quality mills in Italy, Portugal and Japan.

le PÈRE’s debut collection will be available on April 13 via the brand’s website, and as an exclusive, HYPEBEAST readers can pre-shop the collection here before the official launch date.

Elsewhere in fashion, Tom Ford’s FW22 collection highlights a nostalgic luxe for menswear.

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