atmos and On Celebrate Earth Day With a Cloudnova "Midnight" Collaboration

The sustainably-made kicks are engineered with a synthetic, indigo-dyed hemp.

Footwear
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April 22 marks this year’s celebration of Earth Day, and to show some love to our precious planet, atmos and On have come together to forge a brand new sneaker collaboration. The project is designed to shine a light on sustainability, and the duo does this by generating an earth-friendly Cloudnova “Midnight” colorway.

Built for all-day lifestyle wear, the upper halves of this team-up come engineered with synthetic hemp and is predominantly covered in an indigo dye. Sitting in the middle of the quarter panels are traditional On logos that come embroidered in white, while all-over plus signs and circle silhouettes are dispersed across the lateral and medial sides. Extra hints of accents can be found via the flecked laces which implement bold red polka dot patterns along with the black overlays that position themselves along the forefoot. Zero-Gravity foam is loaded up into the bottoms for a responsive and comfortable ride and comes housed within navy-covered midsole pieces.

Looking to cop? The atmos x On Cloudnova “Midnight” is available now via atmos for $170 USD.

For other sneaker-related news, On Running recently added extra cushioning and support to its Cloudrunner model.

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