Brain Dead Joins Oakley in Relaunching "Oakley Factory Team" Innovation Lab

Introducing three new colorways of the cult-favorite Oakley Flesh for its debut.

Footwear
10,794 Hypes 7 Comments

Brain Dead has announced that it will be joining Oakley in relaunching its “Oakley Factory Team” innovation lab. The new project will “take Oakley’s rich history of innovation and experimentation and step further by integrating the DNA of archived products into new models via Brain Dead’s design and marketing matrix,” the Oakley Factory Team announced in its first-ever press release.

For the duo’s debut project, they revisit Oakley’s 2000s footwear archives, releasing three new colorways of the laceless Oakley Flesh silhouette. Design adjustments include the replacement of the original rubber midsole with a phylon layer for a lighter and easier-to-wear construction and the addition of oval gel appliques for a forward-facing aesthetic. Uppers are found in brushed calf leather, padded sock lining arrives in form-fitting neoprene, and metal Oakley logos adorn the toebox. A finger-like modular outsole completes the design.

“The result is a fresh interpretation of Flesh with a neo-futuristic aesthetic that borders rebellion,” said Oakley’s VP, Product Creative Catalyst, Brian Takumi.

“Brain Dead has always been one to push the boundaries of the avant-garde via experimentation,” adds Brain Dead founder, Kyle Ng. “We look to take the founders of Oakley’s original concepts and ideas and bring them forward into our new world. Some of Oakley’s earliest designs, such as the Flesh, seemed so futuristic at the time that it is only now that they have begun to feel like contemporary objects.”

The Brain Dead x Oakley Factory Team Flesh D1 Collection consisting of the “Ice” and “Lime/Blue” colorways is set to debut on April 19 for $165 USD, while the simpler Oakley Factory Team Flesh “Sand/Blue” colorway will release on May 3 for $155 USD. The collaborative pairs can be purchased on the Brain Dead website and physical retailers as well as select stockists including HBX, Dover Street Market, and Bodega.

 

在 Instagram 查看這則貼文

 

BRAIN DEAD(@wearebraindead)分享的貼文

 

在 Instagram 查看這則貼文

 

BRAIN DEAD(@wearebraindead)分享的貼文

Elsewhere in footwear, M&M’s and adidas Originals’ Forum Low 84 collaboration is the nuts.

Read Full Article

What to Read Next

Oakley Factory Team and Brain Dead Deliver Chop Saw Mule Collection
Footwear

Oakley Factory Team and Brain Dead Deliver Chop Saw Mule Collection

In four colorways: “Maroon/Espresso,” “Black,” “White” and “Gray.”

Brain Dead's Oakley Factory Team Paguro Mule Is at One With Nature
Footwear

Brain Dead's Oakley Factory Team Paguro Mule Is at One With Nature

Drawing inspiration from the hermit crab, its shell cycle, and other natural forms.

Oakley Factory Team Taps Brain Dead for Reimagined Chop Saw Sneakers
Footwear

Oakley Factory Team Taps Brain Dead for Reimagined Chop Saw Sneakers

Appearing in “All-Black,” “Olive Nubuck Leather” and “Jacquard Red.”


First Look at Oakley Factory Team's Chop Saw Mule
Footwear

First Look at Oakley Factory Team's Chop Saw Mule

Arriving in “Jacquard” and “Ostrich” colorways.

"Little Signals" Are Devices That Encourage Better Relationships With Technology
Design

"Little Signals" Are Devices That Encourage Better Relationships With Technology

The collection encompasses six devices, and was designed by Map Project Office and Google’s Seed Studio.

Shawn Kemp’s Reebok Kamikaze II to Release In Seattle Supersonics Colors
Footwear

Shawn Kemp’s Reebok Kamikaze II to Release In Seattle Supersonics Colors

Fake droplets land on the shoes to call out the NBA legend’s “Rain Man” nickname.

AMC's 'The Walking Dead' NFTS Ride Again on OpenSea
NFT

AMC's 'The Walking Dead' NFTS Ride Again on OpenSea

Presented by Adaptia
The collection brings 5,000 Daryl motorcycles designed for exploring the metaverse.

Thames & Hudson Will Release an Updated Book on the Legendary Blue Note Records
Music

Thames & Hudson Will Release an Updated Book on the Legendary Blue Note Records

Available to pre-order for $46 USD.

HYPEBEAST Is Redefining the Traditional Country Club With Latest Event
Events

HYPEBEAST Is Redefining the Traditional Country Club With Latest Event

Twisting what you would expect out of golf, tennis, food, music and more.


Satisfy Launches Capsule Celebrating the Boston Marathon
Fashion

Satisfy Launches Capsule Celebrating the Boston Marathon

Arriving in a muted color palette to showcase the runner’s personality.

This Neutral-Toned Nike Air Force 1 High Emphasizes Perforated Details and Layering
Footwear

This Neutral-Toned Nike Air Force 1 High Emphasizes Perforated Details and Layering

Creamy midsoles implement a touch of vintage appeal.

Peter Saul’s Lasting Influence on the Art World Is the Theme of a New Group Exhibition
Art

Peter Saul’s Lasting Influence on the Art World Is the Theme of a New Group Exhibition

Featuring work by George Condo, Allison Zuckerman, Robert Colescott and more.

Reptilian Vibes Arrive on the Air Jordan 1 Mid "Green Python"
Footwear

Reptilian Vibes Arrive on the Air Jordan 1 Mid "Green Python"

Jordan ushers in slithery scales to outfit its lifestyle silhouette.

Kaffeeform Drops Watch Collection Encased in Recycled Coffee Grounds
Watches

Kaffeeform Drops Watch Collection Encased in Recycled Coffee Grounds

The company has been making coffee cups from discarded grounds since 2015.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.