Paris Saint-Germain and GOAT have joined forces and inked a multi-year global partnership deal that allows the latter to become the club’s newest official sleeve partner. With this new deal, you can expect the GOAT brand to be showcased on all of the club’s performance kits such as the training, warm-up and match apparel.
“We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys” said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
In addition to the branded apparel, this partnership will also allow the stacked football team to launch exclusive merch, collaborations and vintage pieces through its own store in GOAT’s marketplace. “Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community,” said Eddy Lu, Co-Founder and CEO of GOAT Group. “We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”
In case you missed it, Paris Saint-Germain recently opened the doors to its newest flagship in NYC.