OBEY’s New Image Campaign for SS22 Focuses on Fiestas

Drawing inspiration from Mexico City.

Fashion
6,759 Hypes 6 Comments

OBEY has launched a prime visual to accompany its Spring/Summer 2022 collection in an editorial campaign inspired by Mexico City.

The campaign was photographed by Lois Cohen, and highlights Mexico City’s ‘Salon de Fiestas’ – which are markets that only carry party supplies. The visuals feature a mix of male and female models outfitted in OBEY’s SS22 collection, highlighting embellished denim, ornate knitwear, a lilac T-shirt with pink floral-and-fairy detail mint green hoodies and tees.

Logo’d bucket hats, graphic caps, and jackets also make a front-and-center appearance in the campaign.

In a statement, the brand emphasizes the importance of connectedness, stating: “Parties feel slightly awkward, due to restrictions and people taking the feeling of isolation and loneliness to the occasion. This contradiction, Lois beautifully captured in her OBEY campaign.”

“Life is all about putting cherries on top of its sadness,” it added.

OBEY’s complete SS22 collection and new campaign can be viewed on the brand’s website.

Elsewhere in fashion, Tom Ford’s FW22 collection highlighted a nostalgic luxe for menswear.

Read Full Article

What to Read Next

Holzweiler’s SS22 “In-Transit” Collection Was Inspired by Travel and Movement
Fashion

Holzweiler’s SS22 “In-Transit” Collection Was Inspired by Travel and Movement

Featuring graphic prints and technical fabrics.

ANOWHEREMAN Embraces "The Drifter" Persona for SS22
Fashion

ANOWHEREMAN Embraces "The Drifter" Persona for SS22

For the modern nomad.

Saint Laurent’s Cool Blues Take Center Stage for SS22
Fashion

Saint Laurent’s Cool Blues Take Center Stage for SS22

Highlighted in sleek trousers and vintage-style shirts.


UNIQLO’s “Masterpiece Essentials” Guide Aims To Buffer Brand Values for SS22
Fashion

UNIQLO’s “Masterpiece Essentials” Guide Aims To Buffer Brand Values for SS22

Highlighting advanced T-shirts, parkas and more.

Matt McCormick Releases 'Won't Be Long' Print
Art

Matt McCormick Releases 'Won't Be Long' Print

Available to purchase now on the artist’s website.

Rex Orange County Releases New Song “OPEN A WINDOW” Featuring Tyler, the Creator
Music

Rex Orange County Releases New Song “OPEN A WINDOW” Featuring Tyler, the Creator

From the artist’s forthcoming album, ‘WHO CARES?.’

UNIQLO’s “Masterpiece Essentials” Guide Aims To Buffer Brand Values for SS22
Fashion

UNIQLO’s “Masterpiece Essentials” Guide Aims To Buffer Brand Values for SS22

Highlighting advanced T-shirts, parkas and more.

Hauser & Wirth Dives Into the Artistic Crossover Between Max Bill and Georges Vantongerloo
Art

Hauser & Wirth Dives Into the Artistic Crossover Between Max Bill and Georges Vantongerloo

The exhibition is currently on view in New York until March 26, 2022.

Release Info for the adidas YEEZY FOAM RNNR "Stone Sage" and "Mist"
Footwear

Release Info for the adidas YEEZY FOAM RNNR "Stone Sage" and "Mist"

Ye’s clog is set to arrive in two new colorways.


Afterpay Offers Daily Opportunities to Win Big During "Carte Diem"
Tech 

Afterpay Offers Daily Opportunities to Win Big During "Carte Diem"

Presented by Afterpay
Introducing a three week contest that enters users into a sweepstakes when shopping through its app.

Facebook Adds Community Help Resources for Ukrainian Users
Tech

Facebook Adds Community Help Resources for Ukrainian Users

Providing links to medical, food and housing assistance.

Early Look at the Nike Air Max 1 "Treeline"
Footwear

Early Look at the Nike Air Max 1 "Treeline"

Sporting a palette reminiscent of the Nike SB Dunk High “Skunk” from 2010.

Prada Tropico Reimagines Window Shopping With Hypnotic Installation
Fashion 

Prada Tropico Reimagines Window Shopping With Hypnotic Installation

Presented by Prada
Gearing up for summer with a new concept defined by refracted multicolored lights.

Pantone Partners With Polygon1993 for First NFT Giveaway
NFT

Pantone Partners With Polygon1993 for First NFT Giveaway

Inspired by the 2022 color of the year, Very Peri. 

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.