UNIQLO’s “Masterpiece Essentials” Guide Aims To Buffer Brand Values for SS22
Highlighting advanced T-shirts, parkas and more.
UNIQLO reveals the magic behind the machine with the release of its Spring/Summer 2022 “Masterpiece Essentials” guide.
The brand has long been known for its economic performance wear, chic separates and hype-worthy collabs, but its latest collection for SS22 aims to remind consumers of its core values. The one-stop “ME” guide focuses on comfort, functionality and longevity and highlights UNIQLO’s “Pocketable” parka, linen shirts, “U Crew Neck” tees and more.
Collection items comprise components such as UPF 40-rated UV protection and water-repellent technology. In addition, a soft palette of colors including lavender, beige and grey fill out the spectrum of available merchandise.
Item prices range from $19.90 USD to $39.90 USD, with availability now on UNIQLO’s website.
In other news, Andreas Kronthaler theatrically reimagined Vivienne Westwood’s label for FW22.
