Prada Tropico Reimagines Window Shopping With Hypnotic Installation

Gearing up for summer with a new concept defined by refracted multicolored lights.

Fashion 
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Prada has unveiled its experiential light installation, called Tropico, inside the retail windows of Bergdorf Goodman with pop-inspired graphic accents.

Defined by the ethereal essence of light, the new concept incorporates tropical-inspired colors refracted through geometric stripes inside the retail window spaces of iconic department store Bergdorf Goodman. With a distinctly summer feel, the installation showcases vacation-ready ensembles set against dopamine-producing Triangle motifs, which emit vivid hues in white, blue, green, yellow, red and orange.

The window pop-ups are accompanied by a summer playlist courtesy of Prada, featuring sun-kissed tunes by Ratatat, Middle Sky Boom, Flying Lotus, and Martin Denny, to name a few.

Inside the transportive display, Prada curates its new collection with warm-weather essentials on view: silk blouses, raffia handbags, striped bucket hats featuring the fashion house’s signature oversize triangle logo, ‘90s-inspired rubber sandals, and pajama shirt and pant sets accented with seaside bengal and roman stripes. The apparel and accessories lineup is juxtaposed with backlit vertical and diagonal beams radiating the rainbow hues of summer. Prada channels its relationship with pop art, adapting punchy, bright colors as the visual theme of Tropico, and fashioning the ceilings and carpet flooring with white-and-green striped columns to round out the vibe.

Tropico will be on display at Bergdorf Goodman in New York City through March 22. Later in the month, the installation will move to Prada’s Broadway store where HYPEBEAST will host a panel discussion with notable creatives to celebrate its arrival. Stay tuned for more information.

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