Magniberg Launches New Collection of "Bold Blankets"
Arriving in colors ranging from black and “Oyster White” to “Ice Skating Pink” and “Juicy Orange.”
Swedish bedding specialist Magniberg has expanded into the world of blankets, launching a collection of oversized and heavyweight pieces. Dubbed the “Bold Blanket,” the items are all constructed from virgin wool, and come in a variety of colors and hues.
The colorways available range from classic — including black and “Oyster White” — to the bright tones of “Disco Blue,” “Ice Skating Pink” and “Juicy Orange.” The color options reflect Magniberg’s fashion-focused approach to bedwear, which has previously seen bedding arrive in Oxford stripes, metallic silver and a lace rose pattern.
To launch the collection, Magniberg recruited photographer Daniyel Lowden to document the blankets. In his imagery ghost-like figures wander around the city, wrapped in their colorful blankets. Announcing the launch of the “Bold Blankets,” Magniberg co founder Bengt Thornefors said:
“In the past, whenever I’ve looked for a blanket, they are often a bit bland and neutral in colour and weirdly small. I think that a blanket should be a possession of comfort. You don’t want it small. Everything about it must be more. It should be soft, heavier, more wool. And I wanted colour, not a blanket that disappear into the background. I sought to create a blanket that you can relax in – and even if there are two of you – not fight over.”
The full collection of “Bold Blankets” is due to release via the Magniberg web store on March 22.
For more from Magniberg, read why a new generation of bedding brands are embracing a different audience.
