HH-118389225 SS22 Fuses Technical Fabric With Contemporary Urban Aesthetics
Featuring 3-layer shells and ultrasonic taped seams.
Following its FW22 collection built on brand blueprints, Helly Hansen‘s sub-label HH-118389225 unveiled its SS22 “221” collection — 118389225 is the numerical code of the word “Archive,” whereas 221 represents the year and season, respectively.
The latest archive collection reimagines the brand’s 144 years of blueprint, combining its classic designs with the incorporation of technical fabric and contemporary aesthetics to create a line of outdoor gear which caters to modern urban fashion and lifestyle.
HH-118389225 utilizes the core fabric in the “Aegir” collection and advanced craftsmanship techniques to upgrade a series of modular items. Further elevating the designs are high-tech details such as 3-layer shells, ultrasonic taped seams, and reinforced eyelets. The lineup of windbreakers, vests, rainhats, waterproof bags and modular pouch bags continues Helly Hansen’s varied range of camouflage in an ultra-realistic gray camouflage style that blends in with the current urban ecosystem.
The HH-118389225-221 collection will be available at the official online store and Helly Hansen stores in China from March 3.
In other news, A-COLD-WALL* dropped its SS22 campaign imagery and in-store collection.