ASRV Holds Private Event for NFT Holders Ahead of Beverly Hills Store Grand Opening
Plus, first look at the Spring 2022 collection and a Q&A with the founder.
NFTs are rapidly becoming the next best accessory in the fashion sphere and will likely continue to inform the future of commerce. Tapping into the rise of fashion-focused digital artifacts, ASRV hosted a private event for NFT holders on March 15, one day before the Beverly Hills store grand opening.
The event presented an early look at the Spring 2022 collection and allowed NFT holders a chance to speak with ASRV’s founder, Jay Barton. The latest lineup, dubbed “Transcend,” embodies ASRV’s motto of self-transformation from sunrise to sunset. The Beverly Hills retail location incorporates this theme in-store by displaying the garments in a museum-like exhibit, including an array of high-vis reflective accessories and performance wear distinctly clad in a midnight navy colorway.
“Transcend” integrates performance-enhanced textiles never-before-seen in ASRV’s collection, and the grand opening is an ideal opportunity to experience the revamped garments in person.
Check out the campaign lookbook above. ASRV Beverly Hills is now open to the public, with the Spring ’22 collection currently on view. The latest lineup of sportswear apparel goes live on ASRV’s mobile app on March 23 and home website on March 24.
ASRV Beverly Hills
Retail Location: 340 N Beverly Dr, Beverly Hills, CA
Hours: Mon – Fri (11:00 am – 7:00 pm PDT) Sun (11:00 am – 6:00 pm PDT)
