Find Your Bliss with Ryan Willms x Reigning Champs' "Run and Become" Collection
Featuring copper-infused tees, custom-dyed tops, performance layers, and more.










Following a boxing series with Everlast, Reigning Champ returns for a second collaborative collection with Into the Well creative director and holistic life coach, Ryan Willms.
The new “Run and Become” collection references the teachings of spiritual leader Sri Chinmoy and American writer Joseph Campbell, and seeks to inspire “the hero’s journey in running the course toward inner bliss and self-discovery.” Dressed in pleasing shades of indigo, the series provides all the pieces needed for a refreshing run through nature.
Copper-infused jersey tees are featured in a cloud-like tie dye pattern as well as graphic designs displaying Campbell’s “Find Your Bliss” quote and yin-yang motifs. Merino Jersey long sleeves and tights provide a moisture-wicking base layer, and a stone-wash fleece hoodie serves as an easy-to-wear layering piece for both on and off the trails. A Tie Dye Trek set incorporating a lightweight running jacket and shorts is finished with reflective logo graphics to round out the apparel offerings.
Custom-tuned Altra Olympus 4 trail runner shoes serve as a reliable partner in all weather conditions, and two breathable headwear pieces made in collaboration with Ciele Athletics complete the activewear assortment.
The Ryan Willms x Reigning Champ “Run and Become” series is now available on the brand’s website, physical stores, and select stockists worldwide.
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