Jordan Brand Announces Off-White™️ x Air Jordan 4 "Bred" Not Releasing

Originally unveiled at 2019’s “FIGURES OF SPEECH” exhibition.

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When the late Virgil Abloh‘s first solo exhibition “FIGURES OF SPEECH” opened back in 2019, sneakerheads got extremely excited for a display of unreleased Off-White™️ x Nike/Jordan Brand sneakers. Included in the mix was an Off-White™️ x Air Jordan 4 in a familiar “Bred” colorway.

Despite a series of release rumors, the shoe is now confirmed to be not officially releasing. A spokesperson for Jordan Brand recently told media that the Off-White™️ x Air Jordan 4 “Bred” was simply produced as a sample prototype. Adding that there are no plans to sell the creation by Virgil Abloh to the public.

For more footwear news, take an on-foot look at the Air Jordan 1 High OG “Brotherhood.”

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