Snoop Dogg Releases 'B.O.D.R.' Short Film in Celebration of New Album and Death Row Records Acquisition

A 43-minute compilation of studio behind-the-scenes and music video footage.

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Snoop Dogg has released a new short film in celebration of his acquisition of Death Row Records and his new album B.O.D.R. (Bacc on Death Row).

In a 43-minute long video set in Long Beach, the clip is a compilation of behind-the-scenes studio sessions, intertwined with old footage, new music videos and other Snoop moments. The video offers fans a first-hand look at what to expect for Snoop’s latest album under his new label. In one clip, Snoop performs at Nate Dogg’s cemetery alongside the late rapper’s son Naijiel Hale.

Snoop acquired Death Row earlier this month from Blackstone-controlled company MNRK Music Group. In a statement, he said, “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.” Days after the announcement, he debuted his first release from the label. B.O.D.R features legendary assists from the likes of Nas, Wiz Khalifa, DaBaby, Nate Dogg and many more. At the time of the release he said, “B.O.D.R. is especially important to me and I’m excited to have a full-circle moment in my career at this time. The album has all the classic Snoop Dogg style with surprises and features from some of the dopest artists out there.”

Watch the short film above.

In case you missed it, Steve Lacy has confirmed his new album is on the way.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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