Nestle Japan has created a new anime to promote Kit Kats, SoraNews24 reported. The country is known for rolling out special flavors of the candy each season and the visual is a play on the Japanese pronunciation of the word “Kit Kat.”
Buyers have noticed that the Japanese pronunciation of Kit Kat, “Kitto Katto,” sounds a lot like “Kitto katsu.” Translated, the phrase means “I believe you will win/you can do it.”
As a result, Kit Kats have become a gesture for Japanese people, who will give them to others for good luck, often to students before they take big exams.
Directed by Naoko Yamada, the short animation shows two hands holding one another over a Kit Kat, and then cuts to a group of friends sharing the candy at school. The montage of quick scenes is accompanied by a narration that reads: “A chance to tell your feelings. The chance to have your heart stirred by meeting someone new. The chance to make your dream come true.”
The visual ends with Nestle Japan promoting its Kit Kats in the classic, green tea, oat chocolate and dark chocolate flavors.
In other food and beverage news, Gatorade has released a new “fit” electrolyte sports drink.