GUESS Unveils Its New Originals SS22 Campaign Along With an Updated Kit Program
Featuring floral embellishments and sun-bleached denim.
GUESS and its “Originals” brand extension return for Spring/Summer 2022 with a new collection and an updated version of its Kit Program.
Inspired by the location of Palm Springs, the new GO spring assortment features the brand’s traditional denim heritage, bold colors, and vintage wash treatments that reimagine the elements of a desert terrain. Standouts include true blue denim sets with indigo floral motif embellishments, Hawaiian shirts, and sun-bleached carpenter jeans.
Hand-drawn graphics and argyle pattern prints also make an appearance on some of the pieces.
GUESS describes its Kit Program as an essentials line that contains “the division’s most contemporary denim styles,” comprised of high-quality and year-round staples.
The SS22 kits and new spring collection are available now on the GUESS website, with prices ranging from $12-$128 USD.
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