Daily Paper SS22 Campaign Centers Around Self-Expression
Championing the freedom to create through movement.
Daily Paper continues to stay true to its ethos for Spring/Summer 2022.
Highlighting the importance of community, this season’s collection campaign introduces the second drop of SS22. Honoring the freedom of self-expression, the video campaign captures the ideals of young revolutionaries as they stand together to symbolize unity and solidarity. The first drop focused on the hip-hop culture. Building off of that, this collection continues the hip-hop reflection while also pushing for the creative freedoms of expression through various forms including dance, music, art and movement.
The collection features a full red and black tag jacket, top and cargo pants that match the brand’s streetwear and casual aesthetic. The brand’s all-over graffiti tag logo makes a bold statement, top to bottom, sure to turn heads. More understated options are avilable including a grey collarless sweater along with a light mint green crew neck. Graphic tees with phrases such as “Free the Youth” and words like “Unite” and “Community,” continue to push the brand’s agenda to empower the youth through moving forward.
Daily Paper SS22 is now available online.
In other fashion news, Levi’s and The Simpsons immortalize fans’ favorite Springfield moments for SS22.
