VanMoof Crafts Promotional S3 e-Bikes for LOEWE's Amsterdam Flagship Store
Decked in the House’s vibrant palette.
The Netherlands, particularly Amsterdam, is known for many things — but among it all is its love for cycling. As technology advances so do even the most elementary things in life, like a bicycle, and this is where VanMoof comes in to change the game. Now, its fan-favorite S3 model has been transformed into a celebratory machine to honor LOEWE‘s new Amsterdam flagship store.
Vivid yellow, hot pink, royal blue, and teal have been used to decorate the bikes, featuring alongside LOEWE branding and the House’s Jonathan Anderson-designed accessories. From the Puzzle Bag and the Flamenco Clutch to the Pleated Nappa Leather Bracelet Pouch and the Goya, these fine leather accessories now influence much more than fashion trends — but how you get around the city.
Loewe
Loewe
Loewe
While the bikes are not for sale yet, they do act as a great initiative to get people talking about the new store in Amsterdam. As expected, the flagship brings the city all of Anderson’s latest and greatest creations and collections, ones fit for cozying up in as you ride.
Take a look at the bikes and store above, and find out more on VanMoof’s Instagram.
In other news, check out this year’s Hypebeast 100.
LOEWE
P.C. Hooftstraat
Pieter Cornelisz. Hooftstraat 97,
1071 BR
Amsterdam
