Louis Vuitton Reunites With Yayoi Kusama for New Collaboration
Taking over Tokyo to launch their second offering.
Louis Vuitton is reuniting with Yayoi Kusama for a new collaboration. At the age of 93, the renowned Japanese artist continues to make headlines not just in the art world but in fashion as the latest endeavor sees the second collaboration between the two entities.
Coming behind the first Louis Vuitton x Kusama collaboration, which was released 10 years ago, the forthcoming work was first teased on the runway at LV’s Cruise 2023 show – revealing signature handbags and accessories reimaged with Kusama’s artwork. Although every exact item to come is yet to be revealed, Louis Vuitton and Kusama have taken over Tokyo through an array of artworks and exhibitions to promote the collab.
One of the focal displays takes over the 3D wall at Shinjuku Station with a lively ad of Kusama and her eye-catching amorphous creations decked out in multicolored polka-dots. The billboard also reveals one of the French luxury house’s signature trunks in colorful polka dots.
＼📣只今放映中／
ビジョンと建物を鮮やかに彩る、「ルイ・ヴィトン」の立体広告と建物ラッピングが #クロス新宿ビジョン に登場👜✨
2022年11月29日〜12月7日までの放映です▶️
この機会を見逃さず、是非新宿にお寄りください🚉#LouisVuitton pic.twitter.com/fSGJIPlNxl
— クロス新宿ビジョン (@xspace_tokyo) November 29, 2022
Alongside the 3D billboard, the promotion has also taken over Tokyo Tower with the LV symbol resting in the middle alongside several billboards of Kusama’s face, polka dot vans, art installations and floating pumpkins at Zojoji and Shiba Park.
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東京タワーを背に、草間彌生のカボチャが浮いてる。。
増上寺にルイヴィトンのロゴあったし、コラボの宣伝かなー pic.twitter.com/GFNGRGfztI
— そろそろ美術の話を… 12/17（土）初の公開収録&オフ会！ (@sorosoro_art) November 28, 2022
The second Louis Vuitton x Yayoi Kusama collection is set to launch in January of 2023. Check out the teaser above and stay tuned for more details about the forthcoming collab.
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