HIDDEN.NY tends to bring implement a plethora of collaborative projects into its business strategy. The New York-based streetwear imprint has linked up with the likes of Salomon, BBC, NEEDLES and more for joint projects, and now it’s aligning with N.E.R.D. for a new initiative.
The hip-hop and rock band — comprised of Pharrell, Chad Hugo and Shay Haley — bring its traditional graphics to a range of pullover hoodies, tees and trucker hats while HIDDEN.NY applies its own flair. The hoodies come in brown and gray colorways, the former being styled with a green brain logo and HIDDEN’s moniker styled in N.E.R.D. font while the latter features a spell-out that reads “Hidden is for lovers” — a reworked take of the band’s signature motto “Brain is forever.” Tees are designed with similar graphics and feature the HIDDEN “h” logo on the back. In the accessories department, the duo has prepared retro-inspired trucker hats that come in white/yellow and white/black colorways.
Elsewhere in fashion, adidas TERREX Taps and Wander have teamed up for a FW22 collaboration.