BBC ICE CREAM Honors Cult Instagram Page HIDDEN.NY With Collaborative Merch
Emphasizing that subtly iconic “h” logo.
Billionaire Boys Club‘s big autumn season continues, as the streetwear label follows its Halo collaboration and Star Trak capsule with another thoughtful partnership. This time, the brand is celebrating the impact of cult favorite Instagram page HIDDEN.NY, simultaneously paying homage to influential ICE CREAM goods and HIDDEN’s recognizable “h” logo.
Classic imagery from Billionaire Boys Club’s history, including the Running Dog jeans and retro ICE CREAM logo, are printed atop effortless monochrome hoodies and T-shirts alongside HIDDEN.NY branding in both English and Japanese. Heritage continues to fuse with contemporary taste as BBC’s Astronaut motif and the occasional old school graphic complement HIDDEN’s encircled “h” logo on the rear of each item, matching a set of co-branded socks finished with BBC branding at the toe. The “h”-branded sock is a key HIDDEN garment, one of the first purchasable items produced by the enigmatic social media account.
Beginning November 15, the HIDDEN.NY x BBC ICE CREAM collaboration will be available exclusively on Billionaire Boys Club’s website, with the socks retailing for $20 USD apiece, T-shirts for $60 USD and hoodies for $160 USD.
This new joint effort comes only a short time after the recent collaborative pair of Billionaire Boys Club x Reebok sneakers, part of BBC’s ongoing partnership with the sportswear giant.
