Better™️ Gift Shop has a knack for making collaborative collections. In the past, Avi Gold‘s imprint has teamed up with the likes Beats, Salomon and more, and now it’s going to be reuniting with Vault by Vans to create a two-pronged footwear assemblage.
Inspiration for this team-up is derived from Better™️ Gift Shop’s own storefront. On the Style 36 VLT, you’ll find the it accented with a bold “Forest Green” hue to represent the exterior of its Toronto building while a marshmallow midsole piece rides down below. Long-hair suede base layers on the Half Cab VLT are formed with “Burgundy” and “Pewter” color-blocking to nod to the retail space’s storefront gates and come stacked above stealthy bottoms. Each take comes fashioned with translucent waffle treading to allow you to see its artistic backdrops as well as lace tips embellished with Better™ Gift Shop branding. Additionally, the shoes are housed in custom boxes that illustrate the brand’s flagship store in Toronto.
“Community is everything, and we’ve always wanted to design a shoe that takes inspiration from our surroundings,” said the Better™ Gift Shop team. “Working with our neighbors is something we’ve always wanted to do, and Vans gave us that opportunity. Incorporating the Hong Luck Kung Fu Club was a natural integration into the campaign.”
In other news, One Piece has a Van Authentic collaboration on the way.