Rosalía Is the Face of Acne Studios FW22

In the early 2000s, celebrity culture was a huge part of our lives. From burgeoning reality TV shows like Big Brother to the paparazzi storm that captured big names falling out of nightclubs or living it up on a shopping trip, inescapable names today like Paris Hilton and Kim Kardashian were catapulted into the spotlight, with the latter going on to become a muse for houses like Balenciaga. With this, it seems that our obsession with celebrity culture and their crossover into fashion is at an all-time high, and now Acne Studios follows on from its star-studded Paris Fashion Week show with its Fall/Winter 2022 campaign, starring Rosalía.

Photographed by the Dutch artist Paul Kooiker, the campaign puts the Spanish singer in a historical spotlight and creates an almost otherworldly, surreal surrounding that sees Rosalía become the house’s new muse. Here, key FW22 pieces from the Jonny Johansson-helmed label sit alongside Rosalía, focusing on runway looks ranging from a double-breasted maxi leather waistcoat to accessories like the upside-down sunglasses.

Elsewhere, sculptural shell-shaped bags coated in cow hair, high leather boots, antique-effect belts and jewels, fringed Renaissance pieces and more all make an appearance.

Take a look at the FW22 campaign from Acne Studios featuring Rosalía in the gallery above, and shop the range online.

In other news, OAMC has captured “Life and Death” with its new Musèe du Louvre collaboration.