Kim Kardashian Is the Queen of Balenciaga Winter 2022
Demna enlists Daniel Roché to capture the “360° Collection” in climates that contrast the dramatic clothing.
Demna‘s Balenciaga campaigns are just as lauded as its runway shows, and for Winter 2022 Kim Kardashian is leading the pack. Highlighting the “360° Collection” that debuted during Paris Fashion Week in March — a spectacle that saw Demna comment on the ongoing crisis in Ukraine, consumption, and global warming — we find looks donned by Ms. Kardashian in a surreal winter landscape. It follows on from the influencer-turned-lifestyle mogul’s catwalk debut at Balenciaga’s 51st haute couture show, “Hard Couture,” as well as previous campaigns that centered on her penchant for a selfie.
Now, through the direction of Mau Morgo and the lens of the Berlin-based photographer Daniel Roché, who was responsible for the house’s underwear and swimwear campaigns, Balenciaga Winter 2022 comes to life. Here, Kim wears look 21 from the show, a Yellow Bouquet Cycling Draped Dress in yellow and dark blue viscose jersey, as well as a matte cyan spandex Swimsuit Gown, which was look 69 — the closing ensemble that walked alongside a matching yellow piece to represent the Ukrainian flag.
Elsewhere, the Crush Bag, HD Sneaker, Swing Bag, Knife Wader, Trash Pouch, and Glove Boot all make an appearance across a cast consisting of Alexa Demie, Big Matthew, Khadim Sock, and Kim Yeon-koung, each donned in the latest and greatest from Balenciaga. The HD Sneaker is arguably the standout here (alongside the well-documented Trash Pouch), as the pair takes a sporty approach to some of the house’s previous molded slip-on efforts, adding technical touches and laces to the otherwise lightweight pair.
The Knife Wader is a great example of genderless attire, as a stiletto heel with a sharp point extends into a loose-fitting knee-high boot in menswear and womenswear looks, while pieces like the XXXL hoodie are styled in contrasting environments: “layered pieces in the hot sun, minimal clothing in the frigid cold,” per the brand.
Balenciaga’s Winter 2022 collection can be seen in the campaign above and bought in-store and online now, with more pieces set to drop imminently.
In other news, Bottega Veneta Winter 2022 is now available.
