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Selfridges Transforms Into Victor Vasarely's Hypnotic “Universe”

Made in special collaboration with Paco Rabanne.

Selfridges London worked with fashion label Paco Rabanne and Fondation Vasarely to present an alluring exhibition, titled “Universe,” featuring 55 mind-bending artworks across the department store.

Considered by many as the grandfather of the Op Art movement, Victor Vasarely experimented across color and geometry to create captivating artworks that tinker with the illusion of depth. In addition to 24 windows uniquely wrapped with the French-Hungarian artist’s work, NFT platform Substance will broaden the experience through a virtual metaverse, where visitors can interact with Vasarely’s art like never before.

The event coincides with the release of Paco Rabanne’s Spring/Summer 2022 collection, which takes visual cues from Vasarely’s hypnotic patterns. Over half of the works on display will be available to purchase in-store and online, including 12 Vasarely-inspired NFTs.

In a statement on the exhibition, Foundation Vasarely president, Pierre Vasarely, noted: “Coinciding with the 25th anniversary of his death, “Universe” is a unique opportunity to introduce his work to a new audience and we’re delighted to be able to bring together examples of his iconic designs from across his career, including works on canvas, ceramics and tapestries which showcase the extent of his artistic universe.” A portion of the proceeds will go to restoring the Foundation Vasarely in Aix-en-Provence.

“Universe” is on view now at Selfridges London until March 31, 2022.

In other art news, LACMA and Interscope Records will present 50 new artworks inspired by seminal album covers.

Selfridges London
400 Oxford St,
London W1A 1AB

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