Packer Announces its Reebok Answer IV "Ultramarine" Collaboration
A tribute to Allen Iverson’s profound impact on street fashion and pop culture.












Allen Iverson was arguably just as influential on the hardwood as he was off of it. While he wasn’t gifted with the height of an average NBA player, he made a name himself through with his nifty crossovers and showtime athleticism and indubitable street attitude and fashion sensibilities. And to honor one of the most iconic figures in sports and pop culture, Packer has prepared a brand new Reebok Answer IV “Ultramarine” collaboration.
Inspiration for these collaborative kicks subtly nods to Prada’s America’s Cup luxury sneaker which was first introduced in 1997. The shoe’s “Ultramarine” title is the overt hint here as it clearly impersonates the high fashion model with its color-blocking. A majority of the upper half is designed with a light gray mesh, while the overlays complement with a navy blue leather. Small pops of red are present here on the zipper ends as well as the on the lower heels where the Reebok vector branding is housed. Notes white are brought in through the laces and midsoles to round off its look.
Parties interested in copping can find these dropping on January 21 for $180 USD alongside a tee with FullCourtPress via Packer.
In other news, a Mountain Research x Reebok Alien Stomper collaboration is on the way.