Tom Ford has equipped the latest model in its Ocean Plastic range with automatic movements for the first time.
As the name suggests, the 43mm case of the Ocean Plastic Sport “contains no virgin plastics or non-ocean bound plastics and is traceable to the collection source.” The brand states that each watch sold “permanently removes the equivalent of 35 bottles of plastic waste from the ocean” while all packaging is also recyclable.
Tom Ford claims that the watches – which are offered in semi matte black or white and with straps in a choice of five different colors – are the first to be made from 100% recycled ocean plastic featuring an automatic movement.
The watches feature a rotating bezel, Super-LumiNova coated numerals and hands, a Swiss-made automatic movement with date, a sapphire crystal glass and a screw down crown aiding its 100m water resistance.
The project has also looked at the supply chain behind the watch ensuring that the transportation of the ocean plastic granules is carbon neutral and that the “compounding process” in Switzerland is powered using solar energy.
The Ocean Plastic Sport is available via Tom Ford, priced $1,495 USD.
In other watch news, Grand Seiko drops a pair of limited editions to mark GMT and chronograph anniversaries.