Explore Mont Blanc With The North Face’s All-New Immersive Experience

And take a deep dive into the brand’s VECTIV technology.

Footwear
1,693 Hypes 0 Comments

After launching its mountain-inspired city collection last month, The North Face returns to the great outdoors to launch its innovative Power Further VR and 360 experience, which allows users to explore some of Europe’s most stunning peaks and delve into the brand’s VECTIV technology.

Developed during a period when exploration was heavily-restricted as a result of COVID-19, the Power Further VR transports viewers into the French Alps and the Mont Blanc landscapes and trails, following two runners across three chapters.

Featuring Fernanda Maciel, James Poole and a member of The North Face Explorer Team, the experience sends users across six locations on Mont Blanc as the trio narrate what drew them to the mountains, and how The North Face’s Flight VECTIV helps them to do so.

The brand’s VECTIV — which made its debut earlier this year — is a technology composed of a 3D plate, a finely tuned rocker midsole and SurfaceCTRL outsole, all of which results in a performance sneaker that’s not only efficient, but stable and shock absorbent too.

Take a look at The North Face’s full range of VECTIV via the brand’s webstore and find out more about Power Further VR here.

In related news, take a deep dive into The North Face’s VECTIV technology in HYPEBEAST’s recent instalment of What the Tech?

Read Full Article

What to Read Next

The North Face Urban Exploration Delivers "Urban Sprawl" FW21 Capsule
Fashion

The North Face Urban Exploration Delivers "Urban Sprawl" FW21 Capsule

Packable apparel for your city adventures.

What the Tech? The North Face VECTIV Will Make You a Better Runner
Footwear 

What the Tech? The North Face VECTIV Will Make You a Better Runner

It’s been tested by athletes and in the lab — now it’s your turn.

THE NORTH FACE STANDARD Releases New Exclusive Record Bags
Design

THE NORTH FACE STANDARD Releases New Exclusive Record Bags

Two carrying options for 12-inch and 7-inch vinyls.


The North Face Unveils Its New Mountain-Inspired Collection for the City
Fashion

The North Face Unveils Its New Mountain-Inspired Collection for the City

Including moisture-wicking, water-resistance and stretch performance properties.

Futura Presents "Cast of Characters" at Tokyo's KaiKai Kiki Gallery
Art

Futura Presents "Cast of Characters" at Tokyo's KaiKai Kiki Gallery

An exhibition dedicated to the artist’s universe of stylized characters.

World Golf History Museum and Yale University Collaborate on Contemporary Golf Apparel
Fashion

World Golf History Museum and Yale University Collaborate on Contemporary Golf Apparel

Following a tennis-inspired collaboration earlier this year.

Nintendo Switch Online Membership Will Give Gamers Access to N64 and SEGA Genesis Games
Gaming

Nintendo Switch Online Membership Will Give Gamers Access to N64 and SEGA Genesis Games

Members will also have a chance to purchase full-size wireless N64 and SEGA Genesis controllers for game use.

Watch the Official Trailer for Kristen Stewart-Starring Princess Diana Biopic 'Spencer'
Entertainment

Watch the Official Trailer for Kristen Stewart-Starring Princess Diana Biopic 'Spencer'

Stewart is already receiving Oscar buzz for Best Actress.

Wellgosh Has Your Fall Apparel Requirements Covered
Fashion

Wellgosh Has Your Fall Apparel Requirements Covered

Featuring pieces from the likes of Aries, Carhartt WIP and BBC.


The CLOT x sacai Nike LDWaffle "K.O.D. 2" Receives a Release Date
Footwear

The CLOT x sacai Nike LDWaffle "K.O.D. 2" Receives a Release Date

Courtesy of Edison Chen.

Radiohead Drops Visual for Previously Unreleased Track “If You Say the Word”
Music

Radiohead Drops Visual for Previously Unreleased Track “If You Say the Word”

Appearing on their upcoming three-volume collection, ’KID A MNESIA.’

Leaked Apple Memo Sees CEO Tim Cook Furious at Employees for Disclosing Confidential Company Information
Tech

Leaked Apple Memo Sees CEO Tim Cook Furious at Employees for Disclosing Confidential Company Information

Promising to identify and reprimand its leakers.

“I Want to Contaminate Fashion”: The Next Phase in Moncler’s Collaboration Strategy
Fashion 

“I Want to Contaminate Fashion”: The Next Phase in Moncler’s Collaboration Strategy

The brand’s CEO, Remo Ruffini, on what’s in store for Moncler Genius.

Lil Wayne and Rich the Kid Announce Joint Album 'Trust Fund Babies'
Music

Lil Wayne and Rich the Kid Announce Joint Album 'Trust Fund Babies'

Dropping this Fall.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.