hummel HIVE Pays Homage to Sports Fans for FW21
A testament to the passions and personalities that exist on the sidelines.
For Fall/Winter 2021, hummel HIVE is paying homage to sports fans all over the world who continue to support their respective teams week in, week out, without question.
Entitled “Sideliners”, the forthcoming unisex collection is not only a testament to the passions and personalities that exist on the sidelines of sport, but a celebration of it, too.
For the collection itself, hummel HIVE — which honed in on classic 1980s silhouettes for its sustainable Spring/Summer 2021 capsule — draws on traditional sartorial staples and boxy Scandinavian silhouettes, channeling the brand’s revered sporting heritage.
Classic use of color-blocking and striking pops of red take centre stage, alongside modernised takes on hummel’s chevron logo on a selection of wardrobe staples including full tracksuits, puffer jackets, fleeces and T-Shirts.
Realised on all-vegan materials including organic cotton and recycled polyester, the full eco-conscious collection is available to buy now from the hummel HIVE webstore.
In other news, Bayern Munich’s 2021/22 third jersey is inspired by its mountainous surroundings.
