atmos Is Hosting a Nike CO.JP Archive Exhibit in Tokyo
Over 20 years’ worth of Japan-only Nike SMUs are on display.
Nike‘s Japan-only CO.JP (short for “Concept Japan”) line and atmos go way back — all the way back to the turn of the century, in fact. Now, in celebration of CO.JP’s influence and impact on global sneaker culture, atmos is hosting a CO.JP archive exhibit in Tokyo.
atmos founder Hirofumi “Koji” Kojima recently took to his Instagram to show off the exhibit, which is located by the atmos Sendagaya store. It’s shaped to look like a giant early ’00s Nike shoebox, and even features a “size label” on its front that features the exhibition’s dates, times and more in clever fashion. Inside the space is a rectangular glass case that holds everything from rare Dunks, Air Force 1s, Air Maxes and atmos collaborations to cult favorites like the Air Rift and old school Nike ACG product, ringed on all sides by glass wall displays with shoes of their own.
The atmos-sponsored Nike CO.JP archive exhibit is located at 150-0001 3-16-9 Sendagaya, Shibuya-ku, Tokyo. It’s on view until August 25, and is open from 11 AM to 7 PM Tokyo time. Tickets are not required for entry, but if you’re interested in skipping a potential queue, you can sign up for a ticket here.
For more info on CO.JP product, check out HYPEBEAST’s December 2020 deep dive into the line’s influence and impact.
