AC Milan and PUMA Challenge Convention With 2021/22 Third Jersey
Driven by a passion to merge football and streetwear culture.
Following the launch of its eco-friendly 2021/22 home jersey earlier this year, AC Milan and PUMA return just days before the start of the Serie A campaign to launch its all-new boundary-pushing third kit.
In a bid to merge football and streetwear culture, as well as challenge convention, the Italian side has opted to express its identity in bold across the front of the jersey — as opposed to a traditional club crest. Emblazoned across the chest in the club’s bespoke font, this new approach is accompanied by the epochal PUMA cat.
While the crest may not be found in its usual location, it can be located upon closer inspection amidst an all-over embossed print within the fabric of its black base, as well as beneath the collar on the reverse of the jersey.
Officially launched with a special digital launch event The Show, AC Milan’s third kit is available to buy now from both the PUMA and AC Milan webstores.
In other news, HYPEBEAST has put together a list of its favourite kits from across Europe going into the 2021/22 season.
