PF Flyers Will Re-Launch During Fall 2021

After being purchased from New Balance by Kassia Davis, daughter of New Balance chairman and majority owner Jim Davis.

Footwear
20,624 Hypes 9 Comments

PF Flyers has been acquired from New Balance by Kassia Davis, daughter of New Balance chairman and majority owner Jim Davis. Founded in 1937, PF Flyers’ canvas sneakers have long played a part in American folklore: they were worn by NBA Hall of Famer Bob Cousy from the Boston Celtics, and even played a key role in The Sandlot. Now, Davis is hoping to breathe new life into the nearly century-old brand, and she’s tapped D’Wayne Edwards — the founder of Pensole Academy and a former design director at Jordan Brand — to lead its creative direction for its first year.

The brand will return with its classic Sandlot sneaker (pictured above) as well as models like the Center Hi and Center Lo. Davis and Edwards also have a goal of launching new silhouettes by fall 2022. “[PF Flyers is] an American classic with so much history and authenticity that I’m really passionate about evolving it into the brand that I truly believe it has the potential to be,” Davis told Footwear News.

Before purchasing PF Flyers, Davis spent a decade working at New Balance, then left in 2020 to found KADA, a women’s lifestyle brand. She’ll operate PF Flyers through her holding company, Kassia Designs, LLC, and has stated she’s looking for a woman CEO to lead the company.

Expect PF Flyers sneakers to return in September, with prices ranging from $58-$78 USD. Interested parties can also sign up for a waitlist to be notified of upcoming drops.

Elsewhere in the world of footwear, Balenciaga has dropped a chunky, distressed running sneaker.

Read Full Article

What to Read Next

PRO-Keds Re-Launches the Classic Super Sneaker with Sustainable Materials
Footwear

PRO-Keds Re-Launches the Classic Super Sneaker with Sustainable Materials

Five different makeups, constructed of everything from recycled unbleached canvas to recycled denim.

Nike Dunk Named 2020's "Shoe of the Year"
Footwear

Nike Dunk Named 2020's "Shoe of the Year"

Footwear News’ 2020 Achievement Awards also salute Cardi B, Salehe Bembury, Birkenstock and more.

Gitman Vintage Offers a Heritage-Influenced Take on PF Flyers’ Made in USA Center Hi Silhouette
Footwear

Gitman Vintage Offers a Heritage-Influenced Take on PF Flyers’ Made in USA Center Hi Silhouette

Constructed from Gitman Vintage 100% American made seed to sew cotton denim.


PF Flyers "Hickory Stripe" Center Hi | Cousy Lo
Footwear Fashion

PF Flyers "Hickory Stripe" Center Hi | Cousy Lo

PF Flyers has been one of the USA’s longest serving sneaker brands. Among the first to offer a

Could an ACRONYM x sacai Collaboration Be in the Works?
Fashion

Could an ACRONYM x sacai Collaboration Be in the Works?

Photos surfaced online indicating a crossover might be in the future.

First Look at Eastside Golf's Air Jordan 4 G
Footwear

First Look at Eastside Golf's Air Jordan 4 G

Inspired by street culture fused with traditional golf.

Western Elders Announces Online Release of Its "Views From a Park Bench" Collection
Fashion

Western Elders Announces Online Release of Its "Views From a Park Bench" Collection

Featuring graphic tees and Champion mesh shorts.

Nike Air Trainer SC High "Wolf Grey/Obsidian" Gives Off Georgetown Hoyas Vibes
Footwear

Nike Air Trainer SC High "Wolf Grey/Obsidian" Gives Off Georgetown Hoyas Vibes

Bo Jackson meets Hoya Saxa.

Gap Purges Instagram Account in Preparation for YEEZY Gap
Fashion

Gap Purges Instagram Account in Preparation for YEEZY Gap

Making way for the future of the company.


New Balance 327 Gets Fitted in a Clean "Off-White/Green" Palette
Footwear

New Balance 327 Gets Fitted in a Clean "Off-White/Green" Palette

Available now via HBX.

Hulu's 'Pen15' Will Return With an Animated Special
Entertainment

Hulu's 'Pen15' Will Return With an Animated Special

Kicking off the second half of season two.

Baseball’s Cleveland Indians Change Name to Cleveland Guardians
Sports

Baseball’s Cleveland Indians Change Name to Cleveland Guardians

The team is switching its 105-year-old moniker after decades of criticism.

Nike ACG Preps Three New Air Deschutz Colorways
Footwear

Nike ACG Preps Three New Air Deschutz Colorways

The popular sandal will return in “Redstone,” “Amethyst Smoke” and “Moon Fossil.”

The Kid LAROI Drops New Mixtape 'F*CK LOVE 3: OVER YOU'
Music

The Kid LAROI Drops New Mixtape 'F*CK LOVE 3: OVER YOU'

Featuring Justin Bieber, Polo G, Lil Durk and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.