Eastside Golf launched in 2019 and was founded by pro golfers Olajuwon Ajanaku and Earl Cooper. The former Morehouse golf comrades chose the active portrait of a Black man swinging a golf club while sporting a gold chain as the trademark for the golf lifestyle brand.
Since that design appeared on their t-shirts, hats, and fleece in Detroit, Michigan, Eastside Golf has taken off. They have recently released merchandise at the Rocket Mortgage Classic and are distributed internationally. Its collection also includes accessories like ball markers, club covers, and socks. The brand’s message and logo concurrently challenge and attests to golf. Both Ajanaku and Cooper wanted to diversify the caucasion, substantial, male-dominated game.
Eastside Golf and Jordan Brand‘s collaboration involves the Air Jordan 4 Golf, which has been seen on the course very often worn by PGA Tour pros Pat Perez and Bubba Watson. Their take on the popular profile is a colorway of the sacred “White Cement” AJ4. By virtue of the silhouette, leathers are dressed in a lustrous white appearance, while the wings, outsole, and heel tab contrast in the spotted texture. The eye stay unit is gold, and the tongue Eastside Golf logo is placed on the tongue.
The Eastside Golf X Air Jordan 4 G is priced at $275 USD and releases on August 7, 2021. Enter the raffle to purchase this collaboration today on the official Eastside Golf website.
In other footwear news, the Air Jordan 1’s high “Handcrafted” colorway just surfaced.