Gap Purges Instagram Account in Preparation for YEEZY Gap

Making way for the future of the company.

Fashion
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Gap is letting it be known that they are all in with the commitment to the launch of the YEEZY Gap line.

Timed with the recent U.S. release of the Black Round Jacket, GAP started its entire Instagram page off with a clean slate. All posts were removed except for the jacket release announcement, and it even changed its profile avatar and bio to reflect the YEEZY Gap logo.

This gesture from Gap should be a clear indication of how big they are planning to go with this long-term partnership with Kanye West.

In other news, Kanye West debuts DONDA to sold-out Atlanta stadium.

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