Haeckels Opens Mayfair Pop-Up With Exclusive Treatments and Experiences

Sustainable skincare label Haeckels has announced a new Summer residency, taking over the Parlour at Browns‘ Brook Street location. The six week pop-up is Haeckels’ second location in London, following on from the launch of its Haeckels House flagship earlier this year.

Visitors to the Summer residency at Browns will be able to receive a range of treatments including bespoke facials in the Parlour space, while Haeckels will also be leading a one-of-a-kind scent making experience. As well as treatments and experiences, Haeckels has created a special scent to mark the launch of the pop-up. The scent has been hand-made in Margate using ingredients such as tulips, fern, cherry blossom and English ivy taken from the garden at Browns Brook Street.

Launching the project, Haeckels founder Dom Bridges said, “With this residency, Browns customers can expect something truly unique but also real; a tranquil time out within the building, cleverly bringing the garden into the store using a scent created from unique distillations from clippings taken from the courtyard itself. This establishes the authenticity of the space – nothing superfluous, only using what is present to amplify the sensuality of the space.”

Haeckels’ pop-up at Browns Brook Street is open now, and will run until August 15. Head to the Browns site for more details.

For more from Haeckels, refresh your memory of our guide to buying and burning incense.