Gentle Monster Announces Debut Collaboration With Heron Preston

Bringing its ‘Spirit Level’ aesthetic to eyewear.

Fashion 
6.5K 0 Comments

Having recently been appointed creative consultant at Calvin Klein, Heron Preston’s eponymous label has unveiled its first-ever collaboration with eyewear specialist Gentle Monster.

Revered for its experimentation of fusing culture and art into products, the futuristic South Korean label creates from the imagination. This latest collection sees Heron Preston’s signature “Spirit Level” design feature — first introduced on the heel of women’s boots — translated on a selection of sunglasses fit for the summer. Speaking on the collaborative project Preston explains, “We challenged ourselves to think of other ways the level could be applied across different product categories. The shape and construction of sunglasses is the perfect platform for this idea. The horizontal line that creates the temple on the side of the glasses directly relates to the line of a level. It was the perfect fit.”

Three variations of the acetate frames and 100% UV-protected lenses will be made available including “Level 0 01” featuring black frames, green spirit level on one temple as well as Heron Preston’s bold orange branding on the other arm, “Level 0 C1” adopts a transparent frame with “Level 0 NY1” coming in a navy gradient colorway. The collection is rounded off with “Level 0 01(B)” — a special-edition, not-for-sale product boasting a black frame and blue spirit level accent. All models arrive with a soft eyewear pouch inside a hard case which unfolds into a functional spirit level.

To celebrate the launch, Heron Preston and Gentle Monster are hosting an exclusive offline “Hide and Seek” event. Commencing in New York on July 31, the sunglasses will be free to take for lucky finders from three random spots in six cities, the last stop being LA on August 5. Location hints will be revealed on the day via both brands’ Instagram.

The Heron Preston x Gentle Monster is slated for release globally on July 29, available on Heron Preston and Gentle Monster’s websites as well as select retailers.

Read Full Article

What to Read Next

Gentle Monster Unveils Pocket Collection in Collaboration With Bratz
Fashion

Gentle Monster Unveils Pocket Collection in Collaboration With Bratz

Taking a trip down memory with a 21-design collection that also comes with a special Bratz doll.

Google Announces New Partnership With Gentle Monster for AI Smart Eyewear
Tech & Gadgets

Google Announces New Partnership With Gentle Monster for AI Smart Eyewear

The first partner for AI Smart Wear for Google will use Android XR.

Gentle Monster Unveils Custom Eyewear for G-DRAGON
Fashion

Gentle Monster Unveils Custom Eyewear for G-DRAGON

In celebration of his latest album ‘Übermensch.’


Maison Margiela and Gentle Monster Are Back With Their Biggest Collab Yet
Fashion

Maison Margiela and Gentle Monster Are Back With Their Biggest Collab Yet

The duo’s third collaboration includes 20 eyewear pieces: eight sunglasses and 12 optical frames.

YEEZY Day 2021 Features Restocks, Surprise Drops and More
Footwear

YEEZY Day 2021 Features Restocks, Surprise Drops and More

A global celebration of YEEZY footwear.

"Van Gogh Exhibition: The Immersive Experience" Has Landed in London
Art

"Van Gogh Exhibition: The Immersive Experience" Has Landed in London

Experience ‘Sunflowers,’ ’The Starry Night,’ and more through 360-degree digital projections and virtual reality.

The North Face Partners with Sonos Radio to Premiere Nine Soundscapes
Fashion

The North Face Partners with Sonos Radio to Premiere Nine Soundscapes

Inspired by sounds heard on TNF athlete’s wildest adventures.

Legende Automobiles Builds Epic Renault 5 Turbo 2 Restomod
Automotive

Legende Automobiles Builds Epic Renault 5 Turbo 2 Restomod

Dubbed the Turbo 3, this custom machine reportedly packs 400 HP.

JJJJound Has Its Say on Dr. Martens’ Archie II Silhouette
Footwear

JJJJound Has Its Say on Dr. Martens’ Archie II Silhouette

Arriving in both “Dark Brown Crazy Horse” and “Black Wyoming” leathers.


Google’s Parent Company Alphabet Is Developing Software for Robots
Tech & Gadgets

Google’s Parent Company Alphabet Is Developing Software for Robots

Launching a new firm named “Intrinsic.”

The Evisu X Suicoke Collab Is Here To Beat the Heat
Footwear

The Evisu X Suicoke Collab Is Here To Beat the Heat

Coming in two casual colorways.

BEDWIN & THE HEARTBREAKERS Reveals Full 'PEANUTS' Capsule
Fashion

BEDWIN & THE HEARTBREAKERS Reveals Full 'PEANUTS' Capsule

Featuring iconic scenes and quotes from the comics.

Teva's Waterproof Revive '94 Mid Is Inspired by a Pair of 1990s Sandals
Footwear

Teva's Waterproof Revive '94 Mid Is Inspired by a Pair of 1990s Sandals

Waterproof shoes have never looked so good.

Apple Rumored to Release 13.3-Inch MacBook Air With Mini LED Display
Tech & Gadgets

Apple Rumored to Release 13.3-Inch MacBook Air With Mini LED Display

Ming-Chi Kuo is back with more leaks.

More ▾